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Dr. Dimitrios Tsivrikos

Dr Dimitrios Tsivrikos, a prominent Consumer and Business Psychologist, is affiliated with University College London (UCL). His expertise lies in the fields of Business, Consumer/Branding, and Occupational Psychology, focusing on the impact of social identity and group membership on various organizational processes. These include leadership, communication, organizational change, advertising, and Mergers and Acquisitions (M&A). Dr Tsivrikos has garnered extensive experience in research, teaching, and consultancy, having held numerous international research fellowships throughout his academic career. He has contributed significantly to the field through a wide range of publications in psychology and business-oriented subjects, featuring in various periodicals and general interest journals. Known as an authoritative voice in consumer behavior/psychology, Dr Tsivrikos frequently appears as a guest on the BBC and has served as a scientific consultant for esteemed publications such as Property Week, Esquire, and The Guardian. You can see all his details on his website, .

Unravelling 'phygital' work practices among employees: Examining the good, the bad, and the ugly.

The advent of the Covid-19 pandemic has catalysed a pervasive transformation in the organizational landscape, particularly with regards to work design. The concept of "Phygital" labour has emerged as a promising paradigm that synergistically combines conventional office-centric work practices with intervals of telecommuting. Within the complexities of this novel operational framework, this talk aims to disseminate an empirically grounded methodology elucidating the profound impact of Phygital work on the psychological well-being, overall mental state, and productivity of employees. Through a comprehensive evaluation of diverse strategies, our results will elucidate critical practical and theoretical implications concerning employee welfare and the digitization drive in a post-pandemic era, which is anticipated to exert enduring influences on both workforce and enterprises, consequently shaping their trajectory in the foreseeable future.

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