Mr Marc Thornton
Marc Thornton: Multi award winning professional and author, All-Ireland All-Start Accredited, Thought Leader in marketing (2018), Head of Marketing – Deloitte; Head of Marketing – AIB corporate; Head of Marketing – SuperQuinn supermarkets; MD of DTA Marketing (26 years and assisting over 625 firms); Consultant Trainer (Customer care) – 5* Hospitality group (Ireland, UK, Canary Islands)
Transitioning from in-vivo to immersive technologies in CBT
PsycReality has signed collaboration partnership with MEPA for 5 years for academic / clinical research and commercializing the product in Middle East region. There are about 13 psychologists doing academic and clinical research with published articles from those psychologists. This panel discussion will give opportunity to audience to listen the verdict from those who have been using newest technologies in psychology also to those who have been doing research. This discussion will educate and also will invite audience to get involved in the discussion of technological advancements in psychology.
We have also psychologists from Europe who have treated nearly 2000 patients in last 3-4 years using VR. Also, Professor Per Carlbring has written (peer reviewed) over 300 articles on psychology, phobias, anxiety and use of technology.
This panel discussion will enlighten the audience as how immersive and innovative technologies helping mental health professionals solve anxiety, phobias and fears better and faster through immersive technologies, education and scientific research. Also the use of additional technologies such as VR, AI, Haptic & 360° real videos (first ever used in psychology)
According to W.H.O. there are nearly 950 million people in the world suffering from mental illnesses, these numbers are excluded 60% increase in anxiety for EU population alone during COVID.
We have conducted initial clinical trials in Vienna, which has shown over 90% improvement in patient's conditions through exposure therapy and also have reduced the treatment time by up to 50%.
Based on our first clinical trials, we have adapted the changes and added more technologies i.e. use of neurofeedback and haptic technology to see real time brain activity alongside giving real sensation of stimuli on patient's body.
Mental Health is one of least privileged sector in the large scheme of Health domain. We are making use of technology in mental health mor accessible in timely manner and also more economical.